Unique Customer Experience 706 Home offers a distinctive shopping environment with eclectic furniture displays and an inviting wine room, making it an attractive destination for customers seeking a personalized and engaging retail experience.

Local Market Focus As Augusta Georgia's newest furniture retailer, there is significant opportunity to expand brand awareness and develop a loyal customer base within the local region, particularly among consumers interested in high-quality, curated home furnishings.

Digital Engagement With a tech stack that includes Shopify, Google Analytics, and Mailchimp, 706 Home is well-positioned to leverage digital channels for targeted marketing campaigns, online sales growth, and customer relationship management.

Growth Potential Although currently small with revenue below one million dollars, the business’s niche focus and modern online tools suggest strong potential for scale through local marketing, e-commerce expansion, and strategic partnerships.

Competitive Positioning Operating in a market alongside industry giants like Wayfair and IKEA, 706 Home can differentiate through personalized service, local expertise, and unique in-store experiences to attract affluent consumers looking for a premium furniture shopping environment.