Local corporate catering Target local businesses within the BWI business district and surrounding areas where 700 South Deli & Catering already delivers. Position as a reliable, on-time corporate catering partner for breakfast, lunch, and snacks with emphasis on quality and customization.

Expanding walk-in footfall Leverage the dual channel model by promoting the walk-in cafe to nearby offices and workers who may order pickup or dine in. Cross-sell catering services to walk-in customers for next-day meetings or events.

Revenue growth focus With current revenue under 1M, pursue tiered corporate packages, recurring weekly menus for offices, and volume discounts to win larger, multi-site deals from nearby companies and government contractors.

Tech-enabled outreach Enhance lead generation using the existing tech stack (WordPress, Shopify, MailChimp, Google Workspace) to run targeted email campaigns, online menus, and easy quote requests for corporate accounts and event catering.

Operational strengths Showcase dependable delivery coverage across Baltimore City, Baltimore County, and neighboring areas with a focus on punctuality and meeting client needs for meetings and drop-offs, to differentiate from larger national chains.