Emerging Local Brand 612Brew is a newly launched brewery focusing on the Twin Cities region, indicating a growing local presence with potential for regional expansion and increased brand recognition within Minnesota.

Strategic Partnerships The company's partnership with Craveamerica and exclusive tap features at Crave Restaurants present direct distribution channels and promotional opportunities to expand market reach and drive sales growth.

Digital Marketing Focus Utilizing tools like Google Analytics, Constant Contact, and other web technologies, 612Brew invests in targeted online marketing efforts, which can be leveraged to enhance customer engagement and drive sales through digital channels.

Scale & Revenue Potential With revenue estimates between 1 million and 10 million dollars and a small team, 612Brew is positioned as a growing company with opportunities for sales expansion, especially through partnerships and increasing market penetration.

Competitive Context Operating alongside similarly sized breweries with active revenues, 612Brew has opportunities to differentiate through regional branding and unique product offerings to capture more market share in the craft beer segment.