Target Market Focus 415 IT specializes in providing enterprise-level IT support to small and medium-sized businesses in the San Rafael area. This positioning offers sales opportunities by targeting similar SMB clients seeking affordable, high-quality IT solutions.

Financial Capacity With annual revenues between 10 million and 25 million dollars, 415 IT has significant financial resources that can be leveraged to expand service offerings or upgrade infrastructure, presenting upsell opportunities for advanced IT services.

Technology Stack The company's adoption of modern web and security technologies like WordPress, Helix Ultimate, and security protocols such as X-XSS-Protection and HSTS indicates they value reliable, secure digital solutions, opening doors for selling cybersecurity and web development enhancements.

Growth Potential Recent industry shifts towards digital transformation and cybersecurity create a prime selling environment for 415 IT, which is already experienced in tech support; targeting their expansion into cloud services or cybersecurity solutions could meet untapped client needs.

Industry Comparison Compared to larger competitors like CDW or Infosys, 415 IT's smaller size and local focus suggest opportunities for personalized service offerings and niche solutions that larger firms may overlook, enabling tailored upsell and cross-sell strategies.