Insights

High pace appeal 3ICE’s fast-paced 3-on-3 format with two 8-minute running clock periods and no penalties offers a unique value proposition for venues and streaming platforms seeking engaging, time-efficient sports content that drives fan involvement.

Tour-based model The nationwide tour-stop structure with visiting teams across multiple cities creates recurring partnership opportunities with event venues, local sponsors, and regional media rights deals, enabling scalable sponsorship and broadcast activations.

Lean growth profile With a lean team and early-stage revenue, 3ICE presents a strategic opportunity for technology and service providers to offer marketing automation, ticketing optimization, and streaming support to accelerate growth without large organizational overhead.

Tech stack fit Current tools such as The Trade Desk, HubSpot, iCIMS, AWS, and Piwik PRO indicate openness to performance marketing, CRM, talent acquisition, cloud infrastructure, and analytics partnerships that could be expanded for sponsorship ROI tracking and fan engagement.

Funding signals With substantial funding and disciplined revenue generation, 3ICE is positioned for scale through partnerships in media rights, merchandise, and cross-promotional campaigns, presenting clear sales targets for sponsorship packages and technology integrations.

Similar companies to 3ICE

3ICE Tech Stack

3ICE uses 8 technology products and services including The Trade Desk, HubSpot Analytics, iCIMS, and more. Explore 3ICE's tech stack below.

3ICE's Email Address Formats

3ICE uses at least 2 email formats:
3ICE Email FormatsExamplePercentage
FLast@3ice.comJDoe@3ice.com
86%
FirstLast@3ice.comJohnDoe@3ice.com
14%

Frequently Asked Questions

What is 3ICE's stock symbol?

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3ICE is a publicly traded company; the company's stock symbol is 3ICE.L.

What is 3ICE's official website and social media links?

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3ICE's official website is 3ice.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does 3ICE generate?

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As of August 2026, 3ICE's annual revenue is estimated to be $1M - $10M.

What is 3ICE's NAICS code?

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3ICE's NAICS code is 7112 - Spectator Sports.

How many employees does 3ICE have currently?

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As of August 2026, 3ICE has approximately 24 employees across 2 continents, including North America and Europe. Key team members include Social Media Director: W. W. Explore 3ICE's employee directory with LeadIQ.

What industry does 3ICE belong to?

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3ICE operates in the Spectator Sports industry.

What technology does 3ICE use?

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3ICE's tech stack includes The Trade Desk, HubSpot Analytics, iCIMS, Amazon Web Services, HubSpot Content Hub, Mailchimp, Webflow and Piwik PRO Core.

What is 3ICE's email format?

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3ICE's email format typically follows the pattern of FLast@3ice.com. Find more 3ICE email formats with LeadIQ.

How much funding has 3ICE raised to date?

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As of August 2026, 3ICE has raised $20M in funding. The last funding round occurred on Jul 28, 2025 for $4.8M.

When was 3ICE founded?

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3ICE was founded in 2018.
3ICE logo

3ICE

Spectator SportsPennsylvania, United States11-50 Employees

3ICE operates a standalone professional ice hockey league in North America that uses a 3-on-3 format on a full-sized rink. The league emphasizes fast, skillful play with two 8-minute periods, a running clock, and penalties resolved only by penalty shots. There are no lengthy intermissions or video reviews, ensuring continuous action for fans. 

The inaugural season-tour took place in 2022 and featured eight teams, each with six skaters, a goalie, and a coach. Teams are not anchored to a single city; instead, all eight teams visit multiple tour cities and compete in bracket-style play to determine a champion at each stop. The company is based in Sewickley, Pennsylvania, and operates within the spectator sports industry.

Section iconCompany Overview

Website
3ice.com
Stock Symbol
3ICE.L
NAICS Code
7112 - Spectator Sports
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $20M

    3ICE has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Jul 28, 2025 in the amount of $4.8M as a Venture Round.

  • $1M - $10M

    3ICE's revenue is estimated to be in the range of $1M - $10M

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