Insights

Strategic Storytelling 2nd Story specializes in turning storytelling into practical training that builds trust, empathy, and leadership. This presents a sales opportunity to offer customized StoryBuilds programs for teams seeking better collaboration, communication, and culture change in workplaces, schools, and community settings.

Workforce Development With a revenue range suggesting healthy scale and an emphasis on human skills, target enterprise clients pursuing leadership development, onboarding, and diversity and inclusion initiatives as potential buyers for experiential learning experiences.

Theater to Training Their core strength lies in experiential, collaborative design rooted in theater. Propose partnerships to expand into corporate offsites, retreat programs, and blended learning that uses performance-based coaching and cohort-based cohorts.

Midmarket Expansion Estimated annual revenue positions 2nd Story as a mid-sized player likely open to channel or partnership deals, licensing of workshop formats, or white-label storytelling curricula for scalable distribution.

Digital Footprint A tech stack including analytics and web tooling indicates readiness for data-driven programs and online workshops. Upsell opportunities exist for digital learning experiences, virtual cohorts, and performance analytics services.

2nd Story Tech Stack

2nd Story uses 8 technology products and services including Squarespace, NSONE, Squarespace Commerce, and more. Explore 2nd Story's tech stack below.

2nd Story's Email Address Formats

2nd Story uses at least 1 format(s):
2nd Story Email FormatsExamplePercentage
First@2ndstory.comJohn@2ndstory.com
100%

Frequently Asked Questions

What is 2nd Story's phone number?

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You can contact 2nd Story's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is 2nd Story's official website and social media links?

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2nd Story's official website is 2ndstory.com and has social profiles on LinkedIn.

How much revenue does 2nd Story generate?

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As of July 2026, 2nd Story's annual revenue is estimated to be $10M - $25M.

What is 2nd Story's NAICS code?

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2nd Story's NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does 2nd Story have currently?

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As of July 2026, 2nd Story has approximately 38 employees across 1 continents, including North America. Key team members include Co-Owner: P. S.Board Member: L. L.Graphic Design Intern/ Associate: C. S.. Explore 2nd Story's employee directory with LeadIQ.

What industry does 2nd Story belong to?

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2nd Story operates in the Professional Training and Coaching industry.

What technology does 2nd Story use?

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2nd Story's tech stack includes SquarespaceNSONESquarespace CommerceGoogle WorkspaceChoicesAfterPayGoogle AnalyticsAdobe Fonts.

What is 2nd Story's email format?

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2nd Story's email format typically follows the pattern of First@2ndstory.com. Find more 2nd Story email formats with LeadIQ.

When was 2nd Story founded?

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2nd Story was founded in 1999.
2nd Story logo

2nd Story

Professional Training and CoachingIllinois, United States11-50 Employees

2nd Story is a Chicago-based organization operating in the professional training and coaching space, with a track record of more than 25 years focused on helping people shape and share real stories. Its work blends storytelling, community-building, and culture change, founded on a collaborative process where writers, curators, directors, sound designers, and producers contribute to performances that center lived experiences brought to life with intention and care. The company extends its artistic approach to create StoryBuilds, interactive training sessions that translate narrative craft into practical workplace skills, aiming to improve trust, communication, empathy, collaboration, and leadership within teams, schools, and other community settings. By bringing rigor and artistry from performance into real-world contexts, 2nd Story seeks to foster environments where belonging and connection can thrive. While rooted in the arts, its offerings address organizational and educational challenges by helping groups surface their stories, listen deeply, and understand themselves and others more clearly.

Section iconCompany Overview

Phone number
NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
1999
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    2nd Story's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    2nd Story's revenue is estimated to be in the range of $10M - $25M

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