Technological Innovation 2getthere leverages advanced technologies such as Microsoft Power BI, Databricks, and CarSim, indicating a strong focus on data analytics and simulation solutions. These competencies open opportunities to offer tailored data management, analytics tools, or simulation software to enhance vehicle development and safety systems.

Strategic Acquisitions Recent asset sales of ADAS business to Samsung and HARMAN present an opportunity to position complementary safety and automation solutions to the new owners or to explore collaborations that build on ZF's existing expertise in smart camera and ADAS technology.

Industry Presence Participation in major events like Consumer Electronics Show and Auto China demonstrates ZF’s active engagement in showcasing innovations in vehicle comfort, range-extender systems, and autonomous technology, providing avenues to introduce automotive component and software solutions aligned with current market trends.

Product Development Focus The debut of noise reduction software and range-extender systems highlights ZF's commitment to enhancing vehicle comfort and electric vehicle range. These areas present sales opportunities for companies providing acoustic engineering, power management systems, or EV-specific components.

Market Expansion With a relatively modest revenue and a clear intent to innovate, 2getthere may benefit from outreach in emerging segments such as connected mobility and electric vehicle innovations, offering solutions that support ZF's growth in these high-demand areas.