Healthy positioning Target retailers and wellness-focused stores emphasizing clean label, low sugar, allergen-friendly snacks. Position 2Betties as a better-for-you, gluten-free and dairy-free option with a mission-driven story to appeal to health-conscious shoppers.

Indie branding Leverage the mother-daughter founder story and community-building angle to collaborate with local co-ops, farmer markets, and boutique grocers. Use social proof and user-generated content to drive trials and repeat purchases.

Snack category fit Approach specialty snack distributors and regional retailers focused on healthier snacks, keto/low-sugar, and allergen-free lines. Highlight the baked, mini-donut shape as a novel format with broad consumer appeal.

Digital commerce leverage Expand direct-to-consumer channels and use the current tech stack (BigCommerce, Rebuy Engine) to optimize promotions, bundles, and subscription options for repeat customers, aligning with rising online health snack trends.

Funding and growth signals With mid-range revenue and a clear product niche, pursue wholesale partnerships with regional grocery chains and specialty retailers while exploring private-label opportunities for wellness brands seeking clean-label snacks.