Reduced nicotine focus Opportunity to collaborate with retailers and distributors focused on reduced-nicotine products by highlighting XXII's VLN line and Pinnacle innovations to expand stock-keeping units (SKUs) and in-store promotions.

Expansion potential Leverage recent product launches Pinnacle VLN and Pinnacle Pure to target bigger national retailers and convenience channels; propose co-marketing and exclusive deals with chains seeking reduced-harm tobacco options.

Strategic partnerships With a terminating contract risk from Smoker Friendly, explore alternative private-label or white-label manufacturing opportunities and new distributor partnerships to diversify revenue streams.

Awareness boost Capitalise on the new VP of Marketing to drive brand awareness and sales enablement; propose targeted campaigns, retailer education programs, and trade marketing to accelerate VLN and Pinnacle distribution.

Investor and events Utilize upcoming HC Wainwright Conference appearance to secure pre-session meetings with potential distributors and strategic buyers; prepare value props around reduced-harm products and expanding retail footprint.