IP Monetization Recent divestiture of Preakness and Black-Eyed Susan IP rights signals a disciplined IP approach and openness to monetizing remaining assets. Explore licensing, co-branding, streaming, and sponsorship opportunities across 1/ST racing properties and media assets to generate recurring revenue and extend reach.

Tech Wagering Partnerships 1/ST's robust betting technology stack and the January 2025 full venue app with Everi establish a platform-ready base for B2B partnerships in wagering, data analytics, CRM, and customer experiences across tracks and venues.

Content Ecosystem With 1/ST CONTENT managing multiple media brands, there is potential to sell advertising, sponsorships, content distribution deals, and production services to brands seeking to reach racing fans and bettors.

Hospitality and Experiences 1/ST EXPERIENCE and PROPERTIES own live venues and development projects such as The Village at Gulfstream Park. Opportunities exist for sponsorships, naming rights, VIP hospitality, and experiential marketing with brands and event organizers.

Horse Care CSR 1/ST HORSE CARE commitment to aftercare and safety creates aligned sponsorships and CSR partnerships with brands seeking responsible sport sponsorships and charitable activations in racing.