Strategic Partnerships Leverage ongoing and announced partnerships with universities, sports teams, and major brands (Anheuser-Busch AB InBev, Prep Baseball, SIUE, PGA) to cross-sell and co-brand supplements, energy drinks, and athletic nutrition programs.

Energy Drink Opportunity Capitalise on Phorm Energy and Honor launches to target beverage retailers and distributors, offering ready-to-market energy drink formulations, distribution deals, and retailer promotions aligned with growing functional beverage demand.

Athlete and Event Sponsorship Expand sponsorships and official nutrition provider status at amateur and professional sports events to increase product trials, drive B2B wholesale channels, and secure event-specific SKUs.

B2B Expansion Exploit enterprise collaborations with colleges, sports organizations, and professional events to establish bulk purchasing, custom formulation partnerships, and white-label opportunities for gyms, trainers, and teams.

Digital and Retail Synergy Enhance digital marketing and e-commerce integrations around Shopify, Google Cloud, and CRM tooling to improve affiliate programs, influencer campaigns, and seamless retailer onboarding for broader market reach.