RFID Solutions Target mid-market organizations seeking long-range, hands-free RFID solutions for asset protection, real-time inventory, and personnel tracking in security-intensive environments.

Industry Expertise Leverage their 60 years of security domain knowledge to position as a trusted advisor for projects requiring customized RFID and location tracking deployments, including emergency muster and visitor monitoring.

Expansion Readiness Identify opportunities with growing mid-sized enterprises investing in campus, facility, or fleet security where ultrasone/real-time location systems and GPS tracking can scale with demand.

Tech Stack Fit Align targeting with customers using AWS, iCIMS, Microsoft 365, PWA, and analytics platforms who may benefit from integrated RFID hardware, software, and cloud services for streamlined operations.

Competitive Position Position against large security incumbents by emphasizing cost-effective, specialized 433 MHz RFID technology, faster deployment, and tailored support for asset protection and emergency management use cases.