Customer-Centric Approach 1st Choice Doors emphasizes providing transparent, honest information to customers, fostering trust and long-term relationships. This focus on education and personalized service suggests opportunities to offer premium or complementary products that enhance customer confidence and satisfaction.

Market Focus Operating in central Indiana with a family-owned ethos, the company targets residential and small business clients who value quality and personalized service, indicating potential for growth by expanding marketing efforts within local communities or neighboring regions.

Service & Installation With over 12 years of experience in garage and entry doors, the company has established expertise that can be leveraged to upsell maintenance packages, premium products, or related home improvement services to existing customers.

Digital Engagement Using basic web technologies like jQuery and jQuery UI suggests room for digital improvements, such as online scheduling, product customization, or virtual consultations, which can streamline sales processes and attract tech-savvy customers.

Growth Potential With revenues between 1 million and 10 million and a small team, there is significant potential for expansion through strategic partnerships, targeted advertising, or introducing new product lines to increase market share and sales volume.