Target HR IT Prospect focus on companies selling to HR or IT creates a clear ICP. 190west can pursue mid-market to small enterprise buyers in people operations and tech enablement roles, offering an All-in Approach to generate leads and revenue.

BoutiqueScale Advantage With a lean team (2-10 employees) and a specialized service model, 190west presents an opportunity to win clients seeking personalized attention, quick iterations, and transparent measurement without large agency overhead.

TechStackLeverage Utilize existing tech stack partnerships (HubSpot, WordPress/WP Engine, SharpSpring Ads, Cloudflare, Google Search Console) to pitch faster onboarding, integrated analytics, and scalable campaigns for client marketing stacks.

FinancialFooting Revenue in the $1M–$10M range positions 190west as a growth-stage partner. Target similar-sized marketing budgets from HR/IT purchasers who want measurable ROI and aggressive lead generation programs.

CompetitivePosition Differentiate on the All-in Approach and buyer persona expertise. Highlight efficiency, collaboration with client teams, and continuous measurement as competitive advantages over traditional agencies.