Audience Reach 13News Now is a local ABC affiliate serving Hampton Roads with a strong digital presence that leads the market in online actions, indicating opportunities to pitch digital advertising, OTT, and programmatic solutions to local businesses seeking broad, engaged reach.

Brand Partnerships Recent collaborations with The Virginia Zoo, Red Cross, Priority Automotive, and local events show an openness to sponsored content, community campaigns, and experiential marketing, presenting chances for branded content, event sponsorships, and cause-related programs.

Digital Leadership With a documented digital leadership position and a modern tech stack (including Taboola, Simpli.fi, and Akamai), there is a clear avenue to offer advanced digital advertising packages, data-driven targeting, and cross-channel campaigns across web, video, and social.

Talent and Innovation Leadership additions in digital content and a focus on storytelling suggest opportunities to sell content creation services, production sponsorships, and training or consulting for local businesses looking to publish high-quality, locally relevant content.

Community Impact Active community initiatives and charitable partnerships imply potential for nonprofit and local government advertising programs, grant-supported campaigns, and cause marketing packages that align with civic engagement and public service messaging.