Affluent market positioning Capitalize on 123Print’s status as part of the Taylor Corporation and its enterprise-grade capabilities to position upgrades or premium personalization services to mid-market and enterprise small businesses that require scalable, branded printing and design solutions.

Cross-sell potential Leverage existing Taylor ecosystem relationships to introduce additional marketing and printing services, such as bulk campaigns, promotional products, and design automation, to current customers who already access print and marketing solutions.

E-commerce optimization Target mid-market and larger e-commerce brands that need white-label or co-branded personalized print products, leveraging 123Print’s Shopify and automation capabilities to expand order volumes and repeat business.

Data-driven ads Utilize the current tech stack including Microsoft Advertising, Criteo, and Visual Website Optimizer to run precise, performance-driven campaigns aimed at small businesses and consumers seeking affordable, customized print solutions with quick turnaround.

Strategic partnerships Explore partnerships with coffee shops, cafes, and consumer brands (as evidenced by Susieqtpiescafe collaboration) to create co-branded, limited-edition printing and packaging opportunities that drive new customer acquisition and higher order values.