Veteran Owned Advantage Leverage the 100% veteran-owned status and 50% woman-owned diversity ethos to position as a trusted security partner for government contractors, defense vendors, and compliant small businesses seeking vetted IT providers with disciplined processes.

Security Expertise Highlight long-standing cybersecurity experience including pre-breach readiness and AI-enabled monitoring since 2012, with proven incident remediation support for lawyers, law enforcement, and FBI collaborations to win customers needing robust cyber defense and rapid breach response.

Customer-Centric Support Capitalize on differentiated service culture focusing on personal relationships and responsive phone support to target mid-market firms frustrated with slow ticketing and outsourced support, offering predictable pricing and reliable SLAs.

Small Firm Agility Market to small businesses seeking personalized, attentive IT services from a nimble provider capable of fast onboarding, direct access to experts, and tailored cybersecurity measures without corporate bureaucracy.

Partnership Potential Promote alignment with larger MSPs or legal/consulting firms that outsource cybersecurity or incident remediation, using 12 Points as a trusted, battle-tested outsourced security partner to augment capacity and accelerate time-to-value.