Rebrand opportunity The company recently rebranded from 11T Services to Sower and narrowed focus to three core areas: Commercial Real Estate, Farmland, and Ventures. This presents an opening to align marketing and sales messaging with their updated brand and growth priorities, and to identify cross-sell opportunities across these asset classes.

Data-driven value They emphasize using data to drive management and investment decisions. This suggests a receptivity to analytics, software tools, and data services that enhance investment outcomes, risk management, and performance benchmarking.

Mid-market focus With a team size of 11-50 and annual revenue in the $25M-$50M range, Sower operates in a mid-market tier. This is a strong candidate for scalable solutions, advisory services, and enterprise-grade but affordable technology and outsourcing offerings.

Tech stack fit Their listed tech stack includes TrackVia, Oracle, Google Tag Manager, Box, and Microsoft 365 among others. There is an opportunity to propose integrations, security, data management, and cloud collaboration solutions that complement and extend these tools.

Strategic partnerships Sower highlights selective client engagement with tailored investment cases and long-term strategies. This indicates openness to strategic partnerships, advisory services, co-development of investment theses, and services that scale with client performance over time.